Ed Maddock

Ed Maddock

CTO, iGrafx

20/20 Foresight: See the Future of Business Transformation


Since the dawn of commerce, companies have looked for an edge, a leg up on the competition. And there are almost limitless variables to be combined into the equation that equals “better than the competition.”  During his presentation, Ed will help you get the edge you need and understand:

  1. A complete Business Transformation overview, definition and context.
  2. What the Business Transformation Platform must-haves are.
  3. Industry best practices and examples.


Ed is responsible for the design, development, delivery and positioning of all iGrafx products, and works closely with Sales, Professional Services, Support and Marketing at iGrafx Headquarters. With more than 25 years of experience supporting business process management solutions, as well as delivering process services to help companies optimize their business, Ed continues to lead company efforts to enhance and maintain its position as a recognized leader in the marketplace. Starting with his co-founding adventure at AdvanEdge Technologies, Ed has been a driving force of leading process solution development throughout iGrafx history. Prior to that, he held senior engineering management positions at Motorola and Mentor Graphics.

Ed firmly believes in the concept of developing both passion and credibility in anything you do. That approach is channeled into delivering easy-to-use products that satisfy complex requirements, and providing customer satisfaction with unrivaled technical support. Ed works to instill that same type of passion in his teams, ensuring the best possible outcomes for everything iGrafx delivers.